facesofeu

Faces of EU

Role — Illustration / Marketing / Design

In March 2018 I participated in a "Take Europe to the hearts" hackathon, which took part in Hamburg. Our aim was to create and run a marketing campaign to make the benefits of the EU more clear and transparent. We only had 48 hours for implementation, so we decided to go for something simple, yet engaging and created the Faces of EU Instagram campaign. To encourage people to participate we implied a gift system: if you have shared your story with our hashtag, telling how EU positively affected your life, you could have received an illustrated avatar of yourself. At the end of the event we gathered 15 different stories and created 15 unique avatars.

In this personal project I adress the probelm of extinction of animal species around the planet. Nowadays so many animals are under threat of extinction and for each species that disappears, many more become and remain endangered due to habitat loss, poaching, and climate change.

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© Julia Solonina | 2018